Kenya Breweries Limited (KBL) through its flagship brand Kenya Cane has launched a campaign dubbed \u201cGreats Toast Twice\u201d that seeks\u00a0to champion and celebrate everyday Kenyan achievements\u00a0<\/em>and\u00a0inspire<\/em>\u00a0the next generation to continue their legacy of excellence.<\/strong><\/p>\n\n\n\n

As part of the new campaign,\u00a0the brand announced a partnership with Grammy award winner Savara Mudigi. Savara will work with the brand to bring to life\u00a0activities carefully curated to encourage Kenyans to celebrate and\u00a0cherish every achievement no matter how small. <\/p>\n\n\n\n

This is in line with KBL\u2019s commitment to\u00a0the SDG Global agenda to provide opportunities for young people.<\/p>\n\n\n\n

\u201cWe are excited to work with Savara a talented artiste who represents the Kenyan spirit of charting your path, celebrating achievements, and at the same time learning from mistakes. He is a reflection of the boundless potential that young people in this country has to offer and through this partnership, we hope to inspire even more individuals to keep working on their dreams,\u201d added Mutula.<\/p>\n\n\n\n

Sarava is a multifaceted artiste who sings produces, performs, writes and curates music, popularly known as a vibe curator. <\/p>\n\n\n\n

Having been born in the populous Eastlands area, Savara is no newcomer to dealing with obstacles and through hard work and focus, has become the multi-talented individual we see today. From being the firepower with Sauti Sol\u2019s machinery to founding Sol Generation one of Kenya\u2019s leading record labels, he continues to embark on his journey to reach global heights and status. A journey Kenya Cane is elated to be a part of.<\/p>\n\n\n\n

\u201cI am happy to collaborate with Kenya Cane, a brand that reflects who I am as an artiste, business person, and young person living in Kenya,” said Savara. \u201cComing from humble beginnings greatness was all we aspired to, and I\u2019m grateful to be an inspiration to this generation and the next, and be toasting to all the strides they make in their quest to greatness\u201d<\/p>\n\n\n\n

\u201cKenya Cane is known for its rich history in delivering quality drinks that celebrate every moment. The campaign will create opportunities for consumers to continue celebrating the small wins that bring us closer to our ambitions, hero our achievements and inspire us to continue moving forward,\u2019\u2019 said Marketing Manager – Spirits, Kennedy Mutula.<\/p>\n\n\n\n

Over the next few months, the brand intends to work with more artistes through a cultural extravaganza that will engage consumers to proudly celebrate their Culture through music, food and heritage. They will additionally roll out a national consumer promotion to shine a spotlight on Kenyans doing amazing things across the country.<\/p>\n\n\n\n

\u201cJust as our Kenyan lions come together to stand proud and raise our seal of excellence, we will always proudly raise every Kenyan celebrating their achievements. We know what it takes to build a legacy of excellence. We learn our lessons from the past and we all pull together to inspire the future and reach our goals. For every step our consumers take on their path, we take it with them by toasting twice,\u201d said Head of Spirits – Flavia Othim.<\/p>\n\n\n\n

Since its foundation in 1976, Kenya Cane has had a rich heritage interwoven with the history of the Kenyan nation.<\/p>\n\n\n\n

A beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but also a marker of our experiences. Kenya cane is available in various variants KC Smooth, KC Coconut, KC Pineapple, and KC Citrus Fusion.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kenya Breweries Limited (KBL) through its flagship brand Kenya Cane has launched a campaign dubbed \u201cGreats Toast Twice\u201d that seeks\u00a0to champion and celebrate everyday Kenyan achievements\u00a0and\u00a0inspire\u00a0the next generation to continue their legacy of excellence. As part of the new campaign,\u00a0the brand announced a partnership with Grammy award winner Savara Mudigi. Savara will work with the […]<\/p>\n","protected":false},"author":1,"featured_media":419,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business"],"_links":{"self":[{"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/posts\/416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/comments?post=416"}],"version-history":[{"count":5,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/posts\/416\/revisions"}],"predecessor-version":[{"id":424,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/posts\/416\/revisions\/424"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/media\/419"}],"wp:attachment":[{"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/media?parent=416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/categories?post=416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kassfm.co.ke\/digital\/index.php\/wp-json\/wp\/v2\/tags?post=416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}