Kenya Breweries Limited (KBL) through its flagship brand Kenya Cane has launched a campaign dubbed “Greats Toast Twice” that seeks to champion and celebrate everyday Kenyan achievements and inspire the next generation to continue their legacy of excellence.
As part of the new campaign, the brand announced a partnership with Grammy award winner Savara Mudigi. Savara will work with the brand to bring to life activities carefully curated to encourage Kenyans to celebrate and cherish every achievement no matter how small.
This is in line with KBL’s commitment to the SDG Global agenda to provide opportunities for young people.
“We are excited to work with Savara a talented artiste who represents the Kenyan spirit of charting your path, celebrating achievements, and at the same time learning from mistakes. He is a reflection of the boundless potential that young people in this country has to offer and through this partnership, we hope to inspire even more individuals to keep working on their dreams,” added Mutula.
Sarava is a multifaceted artiste who sings produces, performs, writes and curates music, popularly known as a vibe curator.
Having been born in the populous Eastlands area, Savara is no newcomer to dealing with obstacles and through hard work and focus, has become the multi-talented individual we see today. From being the firepower with Sauti Sol’s machinery to founding Sol Generation one of Kenya’s leading record labels, he continues to embark on his journey to reach global heights and status. A journey Kenya Cane is elated to be a part of.
“I am happy to collaborate with Kenya Cane, a brand that reflects who I am as an artiste, business person, and young person living in Kenya,” said Savara. “Coming from humble beginnings greatness was all we aspired to, and I’m grateful to be an inspiration to this generation and the next, and be toasting to all the strides they make in their quest to greatness”
“Kenya Cane is known for its rich history in delivering quality drinks that celebrate every moment. The campaign will create opportunities for consumers to continue celebrating the small wins that bring us closer to our ambitions, hero our achievements and inspire us to continue moving forward,’’ said Marketing Manager – Spirits, Kennedy Mutula.
Over the next few months, the brand intends to work with more artistes through a cultural extravaganza that will engage consumers to proudly celebrate their Culture through music, food and heritage. They will additionally roll out a national consumer promotion to shine a spotlight on Kenyans doing amazing things across the country.
“Just as our Kenyan lions come together to stand proud and raise our seal of excellence, we will always proudly raise every Kenyan celebrating their achievements. We know what it takes to build a legacy of excellence. We learn our lessons from the past and we all pull together to inspire the future and reach our goals. For every step our consumers take on their path, we take it with them by toasting twice,” said Head of Spirits – Flavia Othim.
Since its foundation in 1976, Kenya Cane has had a rich heritage interwoven with the history of the Kenyan nation.
A beverage proudly made in Kenya by Kenyans that has not only embedded itself in many significant memories but also a marker of our experiences. Kenya cane is available in various variants KC Smooth, KC Coconut, KC Pineapple, and KC Citrus Fusion.